Web communication
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Content services
Visibility and writing for web
Digital content is not just about brevity and concise writing. It's about targeting content and taking marketing strategy into account.
Correctly organised and structured content, using proper key phrases, gives measurable relevance improvements in search engines. At the same time, you need to write for people - not search algorithms.
We offer editorial consulting and multi-language content production for both small and large web projects.
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Web strategy
Concepts and planning
Both web strategy and marketing concept can be somewhat vague terms, but the most important thing about a web strategy - and a concept - is having some.
Web strategy provides a long term plan for the enterprise's web activity, and the realisation of the concept.
We help customers identify which aspects of the business to promote on the web, and find the ideas that strengthen their identity and reputation.
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Web analysis
Goals and indicators
A web strategy identifies goals for a web site. Their attainment is measured through web analysis.
We prefer Piwik as our web traffic collection and pattern analysis tool.The software provides full control and ownership of statistics, reports and goal definitions.
We assist in defining concrete goals and success indicators, and in analysing website traffic and goal attainment.
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Information architecture
Structure and organisation
The meaningful organisation of content is especially important for larger web sites, but sites of all sizes benefit from a well-designed structure.
Open Concept helps define plans for categorisation and division of content, and assist in adapting technical solutions for navigation, thematic classification and organisation of content.
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Social media
Viral communication
Social media like Facebook and Twitter can - properly used - be very effective channels for both marketing and information activities.
It is necessary to be aware that these are not one-way channels, and require both active involvement and (naturally) social intelligence.
We help enterprises become more social through consultation, strategy and implementation of social media technology.
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Multilingual web sites
Internationalisation and localisation
Web sites with international target groups have special requirements for technical implementation, functionality and content production.
We have extensive experience in multilingual web publishing and localised versioning for different geographic and cultural regions.
Our favourite publishing platform - eZ Publish - has excellent support for multilingual web solutions.
